{"id":8,"date":"2026-03-25T14:36:41","date_gmt":"2026-03-25T14:36:41","guid":{"rendered":"https:\/\/asai-index.com\/?page_id=8"},"modified":"2026-05-13T12:33:11","modified_gmt":"2026-05-13T12:33:11","slug":"home","status":"publish","type":"page","link":"https:\/\/asai-index.com\/","title":{"rendered":"ASAI\u2122"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8\" class=\"elementor elementor-8\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62ec449 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"62ec449\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-wpr-sticky-section=\"yes\" data-wpr-position-type=\"fixed\" data-wpr-position-offset=\"250\" data-wpr-position-location=\"top\" data-wpr-sticky-devices=\"desktop_sticky\" data-wpr-custom-breakpoints=\"\" data-wpr-active-breakpoints=\"mobile_sticky tablet_sticky desktop_sticky\" data-wpr-z-index=\"205\" data-wpr-sticky-hide=\"\" data-wpr-replace-header=\"\" data-wpr-animation-duration=\"\" data-wpr-sticky-type=\"\" class=\"elementor-element elementor-element-f78cc61 wpr-sticky-section-yes swipe-nav e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"f78cc61\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position_offset&quot;:250,&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;,&quot;position_offset_tablet&quot;:0,&quot;position_offset_mobile&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa38d88 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"aa38d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"557\" height=\"453\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/badge_mini_1.png\" class=\"attachment-full size-full wp-image-1040\" alt=\"ASAI mini badge\" srcset=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/badge_mini_1.png 557w, https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/badge_mini_1-300x244.png 300w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6c62a wpr-nav-menu-bp-tablet wpr-main-menu-align-left wpr-main-menu-align--tabletleft wpr-main-menu-align--mobileleft wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-mobile-menu-full-width wpr-mobile-menu-item-align-center wpr-mobile-toggle-v1 wpr-sub-divider-yes wpr-mobile-divider-yes elementor-widget elementor-widget-wpr-nav-menu\" data-id=\"fa6c62a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-nav-menu.default\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\" data-consider-header=\"\" data-scroll-speed=\"500\"><ul id=\"menu-1-fa6c62a\" class=\"wpr-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-975\"><a href=\"#definition\" class=\"wpr-menu-item wpr-pointer-item\">Definition<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-976\"><a href=\"#calculate\" class=\"wpr-menu-item wpr-pointer-item\">How to Calculate<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-977\"><a href=\"#benchmarks\" class=\"wpr-menu-item wpr-pointer-item\">Benchmarks<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-978\"><a href=\"#whyuseasai\" class=\"wpr-menu-item wpr-pointer-item\">Why Use ASAI\u2122<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-979\"><a href=\"#calculator\" class=\"wpr-menu-item wpr-pointer-item\">Calculator<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-983\"><a href=\"#brands\" class=\"wpr-menu-item wpr-pointer-item\">Brands<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-984\"><a href=\"#termsofuse\" class=\"wpr-menu-item wpr-pointer-item\">Terms of Use<\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><ul id=\"mobile-menu-2-fa6c62a\" class=\"wpr-mobile-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-975\"><a href=\"#definition\" class=\"wpr-mobile-menu-item\">Definition<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-976\"><a href=\"#calculate\" class=\"wpr-mobile-menu-item\">How to Calculate<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-977\"><a href=\"#benchmarks\" class=\"wpr-mobile-menu-item\">Benchmarks<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-978\"><a href=\"#whyuseasai\" class=\"wpr-mobile-menu-item\">Why Use ASAI\u2122<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-979\"><a href=\"#calculator\" class=\"wpr-mobile-menu-item\">Calculator<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-983\"><a href=\"#brands\" class=\"wpr-mobile-menu-item\">Brands<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-984\"><a href=\"#termsofuse\" class=\"wpr-mobile-menu-item\">Terms of Use<\/a><\/li>\n<\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d26b7ac e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"d26b7ac\" data-element_type=\"container\" data-e-type=\"container\" id=\"definition\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-113b40f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"113b40f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9aa3a elementor-widget elementor-widget-spacer\" data-id=\"4b9aa3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6420951 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6420951\" data-element_type=\"container\" data-e-type=\"container\" id=\"definition\">\n\t\t<div class=\"elementor-element elementor-element-6d2c3bf e-con-full elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6d2c3bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f05b21 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2f05b21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-948cc19 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"948cc19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><style>\n  \/* This targets the H1 only on mobile devices *\/\n  @media (max-width: 767px) {\n    .responsive-h1 {\n      font-size: 40px !important;\n    }\n  }\n<\/style>\n\n<h1 class=\"responsive-h1\" style=\"font-size: 40px;font-family: Raleway, sans-serif;color: #000;font-weight: 900;margin: 0;padding: 0;line-height: 1.2\">\n  ASAI&trade;<br>\n  <span style=\"font-weight: 400\">Additional Sales Activity Index<\/span>\n<\/h1><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e06be7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9e06be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Definition<\/strong><\/span><\/p><p><span style=\"color: #3d3d3d;\"><span style=\"font-weight: 400;\">ASAI\u2122 is a KPI that measures whether additional value was actively offered, regardless of whether the customer accepted the offer.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #3d3d3d;\">Within the ASAI\u2122\u00a0framework, additional sales refer to the active offering of: complementary products, service upgrades or extensions, additional coverage or packages, expert recommendations that enhance the value of the primary purchase (in most cases: cross-sells and upsells).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37edf32 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"37edf32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1d735 elementor-widget elementor-widget-image\" data-id=\"ea1d735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"515\" height=\"330\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/04\/asai-badge@300x-2.png\" class=\"attachment-large size-large wp-image-530\" alt=\"ASAI badge\" srcset=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/04\/asai-badge@300x-2.png 515w, https:\/\/asai-index.com\/wp-content\/uploads\/2026\/04\/asai-badge@300x-2-300x192.png 300w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb3e63f e-con-full elementor-hidden-tablet elementor-hidden-desktop e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"eb3e63f\" data-element_type=\"container\" data-e-type=\"container\" id=\"definition\">\n\t\t<div class=\"elementor-element elementor-element-45daff5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"45daff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0f4184a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0f4184a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-238359a elementor-widget elementor-widget-heading\" data-id=\"238359a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ASAI&trade;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bf579 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e6bf579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Additional Sales Activity Index<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4e611 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"7d4e611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"515\" height=\"330\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/04\/asai-badge@300x-2.png\" class=\"attachment-large size-large wp-image-530\" alt=\"ASAI badge\" srcset=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/04\/asai-badge@300x-2.png 515w, https:\/\/asai-index.com\/wp-content\/uploads\/2026\/04\/asai-badge@300x-2-300x192.png 300w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bec14f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3bec14f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"definition\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000;\"><strong>Definition<\/strong><\/span><\/p><p><span style=\"color: #3d3d3d;\"><span style=\"font-weight: 400;\">ASAI\u2122 is a KPI that measures whether additional value was actively offered, regardless of whether the customer accepted the offer.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #3d3d3d;\">Within the ASAI\u2122\u00a0framework, additional sales refer to the active offering of: complementary products, service upgrades or extensions, additional coverage or packages, expert recommendations that enhance the value of the primary purchase (in most cases: cross-sells and upsells).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c78302a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c78302a\" data-element_type=\"container\" data-e-type=\"container\" id=\"calculate\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da40429 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"da40429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to calculate ASAI\u2122<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e7f31f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"8e7f31f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376249f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"376249f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">1<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35d023 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b35d023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #3d3d3d;\">First, you need to collect answers from your customers to the following question: \u201cWas a complementary item offered to you?\u201d\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-008cf78 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"008cf78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b07cb9e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b07cb9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">2<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-301d4af elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"301d4af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">The responses can either be \u201cYes\u201d or \u201cNo\u201d.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4877e86 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4877e86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-427c31c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"427c31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b33ce33 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b33ce33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #3d3d3d;\">After you have the responses, you use the following formula:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94dee48 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"94dee48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f227eef elementor-widget elementor-widget-image\" data-id=\"f227eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/asai-equation-blue-rmnzwtet9aqtn3aasexsjcfd3nvvlt9j1icq1vu8cm.png\" title=\"asai-formula-blue\" alt=\"ASAI formula\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76467a1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"76467a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3d3d3d;\">The result is expressed as a percentage and reflects the proactive advisory behavior within a defined period, location, or team. <\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3d3d3d;\">(Depends on how you collected your customer responses.)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3cbddb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"b3cbddb\" data-element_type=\"container\" data-e-type=\"container\" id=\"benchmarks\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-129f5cd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"129f5cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-741b5c9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"741b5c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-22b8990 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"22b8990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7bf9a elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1a7bf9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmarks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d56e5 elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"44d56e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space: pre-wrap;\">It is vital to measure ASAI\u2122 for every unit \u2014 in retail for every store, in services for every team, etc. Experience shows that there are large ASAI\u2122 deviations across locations and teams in almost every company.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d23534 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"9d23534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/asai_benchmarks.png\" class=\"attachment-large size-large wp-image-1574\" alt=\"ASAI benchmarks\" srcset=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/asai_benchmarks.png 933w, https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/asai_benchmarks-300x300.png 300w, https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/asai_benchmarks-150x150.png 150w, https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/asai_benchmarks-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ed74cb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"0ed74cb\" data-element_type=\"container\" data-e-type=\"container\" id=\"whyuseasai\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-113a3dd elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"113a3dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why use ASAI\u2122<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a503af elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2a503af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #ffffff;\">In modern retail and service-based businesses, monetizing every customer to the fullest is a clear priority. To achieve this, businesses often try different promotions, price strategies, special offers, but they often overlook one of the strongest profit centers \u2014 additional sales (upsells, cross-sells, add-ons, etc.) that result from a quality sales interaction with a sales advisor.<\/span><\/p><p><span style=\"font-weight: 400; color: #ffffff;\">Traditional metrics like total revenue, conversion rates, and AOV, tell you the result, but not how it was achieved. They do not reveal whether sales staff actively engaged customers, identified additional needs, or offered relevant complementary solutions.<\/span><\/p><p><span style=\"color: #ffffff;\"><span style=\"font-weight: 400;\">After more than 5 years of measuring additional sales in more than 500 shops, the Additional Sales Activity Index (ASAI\u2122<\/span><span style=\"font-weight: 400;\">) was developed in order to provide a simple, reliable standard for measuring sales behavior across different industries and interaction types.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7795708 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"7795708\" data-element_type=\"container\" data-e-type=\"container\" id=\"calculator\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff8e977 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ff8e977\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-feea1df elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"feea1df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Additional Sales Calculator<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01d49ff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"01d49ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c48a46 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6c48a46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-135c0bc elementor-widget elementor-widget-html\" data-id=\"135c0bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"calculator\">\n\n  <div class=\"form-group\">\n    <label for=\"quantity\">Monthly customers: <span id=\"quantity-value\">1<\/span><\/label>\n    <input type=\"range\" id=\"quantity\" min=\"0\" max=\"10000\" value=\"1\" step=\"20\" \/>\n  <\/div>\n\n  <div class=\"form-group\">\n    <label for=\"additional-sale\">Value of an additional sale: <span id=\"additional-sale-value\">$1<\/span><\/label>\n    <input type=\"range\" id=\"additional-sale\" min=\"0\" max=\"5000\" value=\"1\" step=\"20\" \/>\n  <\/div>\n\n  <div class=\"form-group\">\n    <label for=\"asai\">ASAI value: <span id=\"asai-value\">0<\/span><\/label>\n    <input type=\"range\" id=\"asai\" min=\"0\" max=\"100\" value=\"0\" \/>\n  <\/div>\n\n <h3 id=\"total-price\">Total additional sales per month: $0<\/h3>\n  <p id=\"total-note\">Based on the standard additional sale conversion rate of 30%<\/p>\n<\/div>\n\n<script>\n  \/\/ Get slider elements and span outputs\n  const quantity = document.getElementById(\"quantity\")\n  const quantityValue = document.getElementById(\"quantity-value\")\n  const additionalSale = document.getElementById(\"additional-sale\")\n  const additionalSaleValue = document.getElementById(\"additional-sale-value\")\n  const asai = document.getElementById(\"asai\")\n  const asaiValue = document.getElementById(\"asai-value\")\n  const totalPriceElement = document.getElementById(\"total-price\")\n\n  \/\/ Formatter for USD\n  const formatter = new Intl.NumberFormat(\"en-US\", {\n  style: \"currency\",\n  currency: \"USD\",\n  minimumFractionDigits: 0,\n  maximumFractionDigits: 0\n})\n  \/\/ Function to calculate total additional sales\n  function calculatePrice() {\n    const monthlyCustomers = parseInt(quantity.value)\n    const additionalSaleAmount = parseInt(additionalSale.value)\n    const asaiPercent = parseInt(asai.value) \/ 100\n\n    const total = monthlyCustomers * additionalSaleAmount * asaiPercent * 0.3\n\n    totalPriceElement.textContent = `Total additional sales per month: ${formatter.format(total)}`\n  }\n\n  \/\/ Event listeners for sliders\n  quantity.addEventListener(\"input\", () => {\n    quantityValue.textContent = quantity.value\n    calculatePrice()\n  })\n\n  additionalSale.addEventListener(\"input\", () => {\n    additionalSaleValue.textContent = formatter.format(additionalSale.value)\n    calculatePrice()\n  })\n\n  asai.addEventListener(\"input\", () => {\n    asaiValue.textContent = asai.value\n    calculatePrice()\n  })\n\n  \/\/ Initialize values on page load\n  quantityValue.textContent = quantity.value\n  additionalSaleValue.textContent = formatter.format(additionalSale.value)\n  asaiValue.textContent = asai.value\n  calculatePrice()\n<\/script>\n\n<style>\n  .calculator {\n    border: 1px solid #e7e8ee;\n    padding: 24px;\n    border-radius: 8px;\n  }\n\n  .form-group {\n    margin-bottom: 15px;\n  }\n\n  label {\n    display: block;\n    margin-bottom: 5px;\n    font-family: inherit;\n    font-size: 16px;\n  }\n\n  input[type=\"range\"] {\n    width: 100%;\n    -webkit-appearance: none;\n    appearance: none;\n    outline: none;\n    padding: 0;\n    border: none;\n  }\n\n\/* This targets Firefox specifically *\/\ninput[type=\"range\"]::-moz-range-track {\n  width: 100%;\n  height: 4px;\n  border-radius: 5px;\n  background: #e7e8ee;\n}\n\n  input[type=\"range\"]::-webkit-slider-runnable-track {\n    width: 100%;\n    height: 4px;\n    border-radius: 5px;\n    background: #e7e8ee;\n    transition: opacity 0.2s;\n  }\n\n  input[type=\"range\"]:hover {\n    opacity: 1;\n  }\n\n  input[type=\"range\"]::-webkit-slider-thumb {\n    -webkit-appearance: none;\n    appearance: none;\n    width: 25px;\n    height: 25px;\n    border-radius: 50%;\n    background: #5ac6f1;\n    margin-top: -10px;\n    cursor: pointer;\n  }\n\n  input[type=\"range\"]::-moz-range-thumb {\n    width: 25px;\n    height: 25px;\n    border-radius: 50%;\n    background: #5ac6f1;\n    cursor: pointer;\n  }\n\n  #total-price {\n    display: inline-block;\n    font-size: 1.2em;\n    font-weight: bold;\n    margin-top: 20px;\n  }\n  #total-note {\n  font-family: Helvetica, Arial, sans-serif;\n  font-size: 12px;\n  color: gray;\n  margin-top: 5px;\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-793e346 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"793e346\" data-element_type=\"container\" data-e-type=\"container\" id=\"brands\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e499654 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"e499654\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c1f45 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f0c1f45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trusted By<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-152bf03 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"152bf03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df24a4a elementor-widget elementor-widget-image-carousel\" data-id=\"df24a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;autoplay_speed&quot;:700,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"ASAI brands\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/karl-lagerfeld-logo-rl4qq8b9wi5lbedvzzojn4xqnkaug5950s9cpdri4k.png\" alt=\"karl-lagerfeld-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/lacoste-logo-rl4qq8b9wi5lbedvzzojn4xqnkaug5950s9cpdrhtq.png\" alt=\"lacoste-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/n-fashion-logo-rl4qq8b9wi5lbedvzzojn4xqnkaug5950s9cpdri22.png\" alt=\"n-fashion-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/proteini.si-logo-rl4qq9943c6vn0ciui367mp78y67nucvcwwu6nq3ry.png\" alt=\"proteini.si-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/n-selection-logo-rl4qq9943c6vn0ciui367mp78y67nucvcwwu6nq3tc.png\" alt=\"n-selection-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/comma-logo-rl4qq9943c6vn0ciui367mp78y67nucvcwwu6nq3m4.png\" alt=\"comma-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/and-logo-rl4qq9943c6vn0ciui367mp78y67nucvcwwu6nq3x8.png\" alt=\"and-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/n-sport-logo-rl4qqa6ya685ymb5p0hss4gnuc1kvjglp1kbnxoph0.png\" alt=\"n-sport-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/merkur-logo-rl4qqa6ya685ymb5p0hss4gnuc1kvjglp1kbnxopmk.png\" alt=\"merkur-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/adidas-logo-rl4qqa6ya685ymb5p0hss4gnuc1kvjglp1kbnxoq5q.png\" alt=\"adidas-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/intersport-logo-rl4qqa6ya685ymb5p0hss4gnuc1kvjglp1kbnxopc0.png\" alt=\"intersport-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/furla-logo-rl4qqa6ya685ymb5p0hss4gnuc1kvjglp1kbnxoprk.png\" alt=\"furla-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/vitapur-logo-rl4qqb4sh09ga89sjiwfcm84fpwy38kc167t57nbg2.png\" alt=\"vitapur-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/soliver-logo-rl4qqb4sh09ga89sjiwfcm84fpwy38kc167t57nbia.png\" alt=\"soliver-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/relax-logo-rl4qqb4sh09ga89sjiwfcm84fpwy38kc167t57nbbw.png\" alt=\"relax-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/baby-center-logo-rl4qqb4sh09ga89sjiwfcm84fpwy38kc167t57nb9e.png\" alt=\"baby-center-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/mik-celje-logo-rl4qqb4sh09ga89sjiwfcm84fpwy38kc167t57nbvm.png\" alt=\"mik-celje-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/puma-logo-rl4qqc2mnuaqlu8fe1b1x3zl13sbaxo2davamhlxjk.png\" alt=\"puma-logo\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab713c2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"ab713c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-98ff539 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"98ff539\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-28102be e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"28102be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e76c0a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"7e76c0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aff1b2b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"aff1b2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-990b0e4 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"990b0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schedule an ASAI\u2122 Strategy Meeting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d85a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"50d85a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #3d3d3d; letter-spacing: -0.1px;\">Find out how you can raise additional sales with minimum investment.<\/span><\/p><p style=\"text-align: left;\"><span style=\"text-align: center; text-wrap-mode: initial; letter-spacing: -0.1px; color: #3d3d3d;\">Schedule a meeting with ASAI\u2122<\/span><span style=\"color: #3d3d3d; letter-spacing: -0.1px; text-align: center; text-wrap-mode: initial;\"> experts with 5+ years of experience in boosting additional sales across more than 500 shops and teams.<\/span><\/p><p><span style=\"color: #333333;\">With over 5 years of experience in the field of additional sales across more than 500 shops and teams, we will guide you through every step needed to elevate your additional sales revenue to new heights.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae6e14a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ae6e14a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2511797 elementor-widget elementor-widget-jkit_button\" data-id=\"2511797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_button.default\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-button  icon-position-before jeg_module___6a10c75cd00ee\" ><a href=\"https:\/\/calendly.com\/tomazdimnik-artur\/1hour\" class=\"jkit-button-wrapper\">Book a Slot<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b9bf18 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5b9bf18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8403bf5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"8403bf5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13da07d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"13da07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\">Your\u00a0 ASAI\u2122 consultant:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-871dd5e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"871dd5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d155f9c elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"d155f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/tomaz-portrait-rm52s7baggt4bo98b1fb2cy44wpzt94tth9l5m1o0g.png\" title=\"tomaz-dimnik-portrait\" alt=\"tomaz-dimnik-portrait\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-025b7f9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"025b7f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5270d7c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5270d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Toma\u017e Dimnik<\/strong><br \/><em>CEO, Investor, Entrepreneur<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6c4560 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c6c4560\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08ce33c elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"08ce33c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Certified ASAI\u2122 Systems<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-105a430 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"105a430\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7f030 elementor-widget elementor-widget-image\" data-id=\"ad7f030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/artur.com\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/elementor\/thumbs\/artur_logo-rkxor2jmnwgyrxxdle280w8ltaw5lrx8b6tpa2fy3y.png\" title=\"artur_logo\" alt=\"Artur.com logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3f9a7 elementor-widget elementor-widget-text-editor\" data-id=\"3f3f9a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&amp; more on the way &#8230;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9997025 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"9997025\" data-element_type=\"container\" data-e-type=\"container\" id=\"termsofuse\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-da06dfc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"da06dfc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9242e8f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"9242e8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e048884 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e048884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Terms of Use<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f31c63 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2f31c63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bfab8b6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"bfab8b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-097ca62 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"097ca62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><span style=\"font-weight: 400;\">To use ASAI\u2122<\/span><span style=\"font-weight: 400;\">\u00a0free of charge, you must:<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-802a87a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"802a87a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-699f856 elementor-widget elementor-widget-text-editor\" data-id=\"699f856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><b>1. <\/b>Put the\u00a0ASAI\u2122 badge on your website<b>\u00a0<\/b>(<a href=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/asai-badges.zip\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #5ac6f1; text-decoration: underline;\">click here<\/span><\/strong><\/span><\/a> to download the badge)<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><b>2. <\/b>Message us at\u00a0<\/span><strong><span style=\"color: #5ac6f1;\"><a style=\"color: #5ac6f1;\" href=\"mailto:hello@asai-index.com?subject=Contact information and platform details\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">hello@asai-index.com<\/span><\/a><\/span><\/strong><span style=\"color: #ffffff;\">, and<\/span><\/p><p><span style=\"color: #ffffff;\"><b>3. <\/b>Send us your contact information and platform website<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfb8206 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"dfb8206\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5c251 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2c5c251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">Any unauthorized use, reproduction, or distribution without proper attribution is strictly prohibited and will be legally prosecuted.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcee9bf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"fcee9bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc74623 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"fc74623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f0bdb5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5f0bdb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d576e0a elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d576e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copyright and Trademark<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59dec0c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"59dec0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bf61fed e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"bf61fed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2372e1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b2372e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ASAI\u2122 is a proprietary methodology developed and authored by Toma\u017e Dimnik. All content associated with this methodology\u2014including its structure, definitions, and interpretive frameworks\u2014constitutes original copyrighted work.<\/p><ul data-path-to-node=\"6\"><li><p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Trademark &amp; Copyright:<\/b> The name ASAI\u2122 and its underlying methodology are protected under intellectual property laws.<\/p><\/li><li><p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Rights Holder:<\/b> All rights are reserved by Cohortem d.o.o.<\/p><\/li><li><p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Authorization:<\/b> While currently free to use under the conditions outlined in our Terms of Use above, any unauthorized use, reproduction, or distribution without proper attribution is strictly prohibited.<\/p><\/li><\/ul><p data-path-to-node=\"7\">\u00a9 2026 Cohortem d.o.o. All rights reserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19906dc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"19906dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-205ef91 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"205ef91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"192\" src=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/04\/asai-badge@300x-2-300x192.png\" class=\"attachment-medium size-medium wp-image-530\" alt=\"ASAI badge\" srcset=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/04\/asai-badge@300x-2-300x192.png 300w, https:\/\/asai-index.com\/wp-content\/uploads\/2026\/04\/asai-badge@300x-2.png 515w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Definition How to Calculate Benchmarks Why Use ASAI\u2122 Calculator Brands Terms of Use Definition How to Calculate Benchmarks Why Use ASAI\u2122 Calculator Brands Terms of Use ASAI&trade; Additional Sales Activity Index Definition ASAI\u2122 is a KPI that measures whether additional value was actively offered, regardless of whether the customer accepted the offer. Within the ASAI\u2122\u00a0framework, additional sales refer to the active offering of: complementary products, service upgrades or extensions, additional coverage or packages, expert recommendations that enhance the value of the primary purchase (in most cases: cross-sells and upsells). ASAI&trade; Additional Sales Activity Index Definition ASAI\u2122 is a KPI that measures whether additional value was actively offered, regardless of whether the customer accepted the offer. Within the ASAI\u2122\u00a0framework, additional sales refer to the active offering of: complementary products, service upgrades or extensions, additional coverage or packages, expert recommendations that enhance the value of the primary purchase (in most cases: cross-sells and upsells). How to calculate ASAI\u2122 1 First, you need to collect answers from your customers to the following question: \u201cWas a complementary item offered to you?\u201d\u00a0 2 The responses can either be \u201cYes\u201d or \u201cNo\u201d. 3 After you have the responses, you use the following formula: The result is expressed as a percentage and reflects the proactive advisory behavior within a defined period, location, or team. (Depends on how you collected your customer responses.) Benchmarks It is vital to measure ASAI\u2122 for every unit \u2014 in retail for every store, in services for every team, etc. Experience shows that there are large ASAI\u2122 deviations across locations and teams in almost every company. Why use ASAI\u2122 In modern retail and service-based businesses, monetizing every customer to the fullest is a clear priority. To achieve this, businesses often try different promotions, price strategies, special offers, but they often overlook one of the strongest profit centers \u2014 additional sales (upsells, cross-sells, add-ons, etc.) that result from a quality sales interaction with a sales advisor. Traditional metrics like total revenue, conversion rates, and AOV, tell you the result, but not how it was achieved. They do not reveal whether sales staff actively engaged customers, identified additional needs, or offered relevant complementary solutions. After more than 5 years of measuring additional sales in more than 500 shops, the Additional Sales Activity Index (ASAI\u2122) was developed in order to provide a simple, reliable standard for measuring sales behavior across different industries and interaction types. Additional Sales Calculator Monthly customers: 1 Value of an additional sale: $1 ASAI value: 0 Total additional sales per month: $0 Based on the standard additional sale conversion rate of 30% Trusted By Schedule an ASAI\u2122 Strategy Meeting Find out how you can raise additional sales with minimum investment. Schedule a meeting with ASAI\u2122 experts with 5+ years of experience in boosting additional sales across more than 500 shops and teams. With over 5 years of experience in the field of additional sales across more than 500 shops and teams, we will guide you through every step needed to elevate your additional sales revenue to new heights. Book a Slot Your\u00a0 ASAI\u2122 consultant: Toma\u017e DimnikCEO, Investor, Entrepreneur Certified ASAI\u2122 Systems &amp; more on the way &#8230; Terms of Use To use ASAI\u2122\u00a0free of charge, you must: 1. Put the\u00a0ASAI\u2122 badge on your website\u00a0(click here to download the badge) 2. Message us at\u00a0hello@asai-index.com, and 3. Send us your contact information and platform website Any unauthorized use, reproduction, or distribution without proper attribution is strictly prohibited and will be legally prosecuted. Copyright and Trademark ASAI\u2122 is a proprietary methodology developed and authored by Toma\u017e Dimnik. All content associated with this methodology\u2014including its structure, definitions, and interpretive frameworks\u2014constitutes original copyrighted work. Trademark &amp; Copyright: The name ASAI\u2122 and its underlying methodology are protected under intellectual property laws. Rights Holder: All rights are reserved by Cohortem d.o.o. Authorization: While currently free to use under the conditions outlined in our Terms of Use above, any unauthorized use, reproduction, or distribution without proper attribution is strictly prohibited. \u00a9 2026 Cohortem d.o.o. All rights reserved.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASAI\u2122<\/title>\n<meta name=\"description\" content=\"Additional Sales Activity Index \u2014 a KPI that offers a holistic view of how well sales representatives pursue additional sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asai-index.com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASAI\u2122\" \/>\n<meta property=\"og:description\" content=\"Additional Sales Activity Index \u2014 a KPI that offers a holistic view of how well sales representatives pursue additional sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asai-index.com\/\" \/>\n<meta property=\"og:site_name\" content=\"ASAl\u2122\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T12:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/badge_mini_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"557\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asai-index.com\\\/\",\"url\":\"https:\\\/\\\/asai-index.com\\\/\",\"name\":\"ASAI\u2122\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asai-index.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asai-index.com\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asai-index.com\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asai-index.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/badge_mini_1.png\",\"datePublished\":\"2026-03-25T14:36:41+00:00\",\"dateModified\":\"2026-05-13T12:33:11+00:00\",\"description\":\"Additional Sales Activity Index \u2014 a KPI that offers a holistic view of how well sales representatives pursue additional sales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asai-index.com\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asai-index.com\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asai-index.com\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asai-index.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/badge_mini_1.png\",\"contentUrl\":\"https:\\\/\\\/asai-index.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/badge_mini_1.png\",\"width\":557,\"height\":453,\"caption\":\"ASAI mini badge\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asai-index.com\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asai-index.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASAI\u2122\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asai-index.com\\\/#website\",\"url\":\"https:\\\/\\\/asai-index.com\\\/\",\"name\":\"ASAl\u2122\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asai-index.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asai-index.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asai-index.com\\\/#organization\",\"name\":\"ASAl\u2122\",\"url\":\"https:\\\/\\\/asai-index.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asai-index.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asai-index.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/asai-logo.png\",\"contentUrl\":\"https:\\\/\\\/asai-index.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/asai-logo.png\",\"width\":213,\"height\":210,\"caption\":\"ASAl\u2122\"},\"image\":{\"@id\":\"https:\\\/\\\/asai-index.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ASAI\u2122","description":"Additional Sales Activity Index \u2014 a KPI that offers a holistic view of how well sales representatives pursue additional sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asai-index.com\/","og_locale":"en_US","og_type":"article","og_title":"ASAI\u2122","og_description":"Additional Sales Activity Index \u2014 a KPI that offers a holistic view of how well sales representatives pursue additional sales.","og_url":"https:\/\/asai-index.com\/","og_site_name":"ASAl\u2122","article_modified_time":"2026-05-13T12:33:11+00:00","og_image":[{"width":557,"height":453,"url":"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/badge_mini_1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/asai-index.com\/","url":"https:\/\/asai-index.com\/","name":"ASAI\u2122","isPartOf":{"@id":"https:\/\/asai-index.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asai-index.com\/#primaryimage"},"image":{"@id":"https:\/\/asai-index.com\/#primaryimage"},"thumbnailUrl":"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/badge_mini_1.png","datePublished":"2026-03-25T14:36:41+00:00","dateModified":"2026-05-13T12:33:11+00:00","description":"Additional Sales Activity Index \u2014 a KPI that offers a holistic view of how well sales representatives pursue additional sales.","breadcrumb":{"@id":"https:\/\/asai-index.com\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asai-index.com\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asai-index.com\/#primaryimage","url":"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/badge_mini_1.png","contentUrl":"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/05\/badge_mini_1.png","width":557,"height":453,"caption":"ASAI mini badge"},{"@type":"BreadcrumbList","@id":"https:\/\/asai-index.com\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asai-index.com\/"},{"@type":"ListItem","position":2,"name":"ASAI\u2122"}]},{"@type":"WebSite","@id":"https:\/\/asai-index.com\/#website","url":"https:\/\/asai-index.com\/","name":"ASAl\u2122","description":"","publisher":{"@id":"https:\/\/asai-index.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asai-index.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asai-index.com\/#organization","name":"ASAl\u2122","url":"https:\/\/asai-index.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asai-index.com\/#\/schema\/logo\/image\/","url":"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/04\/asai-logo.png","contentUrl":"https:\/\/asai-index.com\/wp-content\/uploads\/2026\/04\/asai-logo.png","width":213,"height":210,"caption":"ASAl\u2122"},"image":{"@id":"https:\/\/asai-index.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/asai-index.com\/index.php?rest_route=\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asai-index.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/asai-index.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/asai-index.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/asai-index.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8"}],"version-history":[{"count":93,"href":"https:\/\/asai-index.com\/index.php?rest_route=\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":1577,"href":"https:\/\/asai-index.com\/index.php?rest_route=\/wp\/v2\/pages\/8\/revisions\/1577"}],"wp:attachment":[{"href":"https:\/\/asai-index.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}